Real World Music Entertainment Launches New Label Brand

April 1, 2024

Real World Music Entertainment launches its new record label Brand for the purpose of signing, developing and breaking new and emerging Nigerian artists.

The label, Real World Music Entertainment, ultimately wants to elevate Nigerian inspired genres (Afrobeat, Afropop etc) throughout the region and globally by focusing on discovering and developing talent from Nigeria and throughout the African continent to form a clear and unique sound that reflects the diverse and rich musical culture of the
continent.

In addition to artist development and A&R (artists and repertoire), the label will provide distribution and marketing, as well as management and agency services.

This announcement was made by the label’s CEO Aliemeke lucky who brings his wealth of extensive musical experience coupled with his previous working relations with major record labels like Universal Music Group, Sony, Warner Records, and EMI.

“This announcement is incredibly important to me. It appears life has come full circle for me as this allows me the privilege of heading back to our musical roots to revolutionize the future of Nigerian Afrobeat and Afropop culture and give it the world wide stage it deserves in conjunction with Real World Music Entertainment.”lucky says.

Real World Music currently has one artiste signed to the label and would be unveiled in the coming communications.